Over the past 18 months, many businesses have either taken the opportunity or have been forced to pivot from traditional bricks and mortar retail to the online e-commerce game, with varying levels of success.
After moving my fitness supplements business to a pure-play e-commerce operation before the COVID-19 pandemic, I understand the stress and difficulty of getting started online. During my eight years in the e-commerce space, I’ve seen online businesses rise and fall and have learned a lot about what not to do and how to succeed in a competitive online environment.
The biggest thing I learned during that time is to be very aware there are real people on the other side of the computer.
Previously owning three successful local health food stores in Perth, having great customer relationships was an essential unique selling point for us, as well as being my passion.
Read the whole article: https://www.canberratimes.com.au/story/7504702/tips-on-moving-business-from-a-store-to-e-commerce/