If you run a local business, then hopefully you already know how important it is to have a solid online presence – be that website, Facebook, Instagram, TikTok, or all of the above. Why? Because with 88% of Australians online, that’s a big chunk of pie you don’t want to miss out on.
Still not convinced? We’ve put together 10 reasons why your biz needs to get online, stat!
- Google Needs You, And You Need Google
These days, most people find what they need online. In fact, over 22 million Aussies are Internet users, with 94% of them using Google to search for everything from restaurants to electricians. Nearly half of those Google searches are for local businesses. You’ll want to make sure you’re one of them.
- Your Website Stays Open 24/7
Unlike you, a website doesn’t have a family, friends or a social life. It works for you 24 hours a day, 7 days a week. For next to nothing. So even when you’re not around to answer customer questions, your website can answer them – instantly.
- People Want To Shop Local
Like, they really do. In fact, 86% of mobile phone users use Google search to find local businesses. 72% of those same people then visit a store within 5km of their current location. That’s a lot of foot traffic right there you’re potentially missing out on.
- Google Ranks Local Businesses Higher
It’s true. When a person completes an online search, clever Google will give preferential treatment to local businesses and rank them higher because they’re in close proximity to the customer. This is especially the case on mobile devices.
- Being Online Makes You Credible
Nothing says legit like a business with a current online presence. And not just any online presence. Over 57% of people refuse to recommend a business with a slow, poorly-designed website, and you lose extra points for a website that’s not optimised for mobile phones. Add to that a Facebook or Insta page with posts circa 2019, and you’ve probably lost them altogether.
- Your Competitors Are Chatting Up Your Customers Online
Oh, yes they are. There are currently 18 million social media users in Australia, with 63% of small Aussie businesses on social media channels chatting to them and 37% of businesses paying for social media advertising. That’s an awful lot of leads you’re potentially missing out on.
- Being Online Can Help Your Business Grow
If you’re looking to grow your business and bring in new customers, having a website is a no-brainer. Surveys on small business websites show that 81% of companies that launched a website saw their business grow, with 97% of them recommending having a website to other small business owners.
- It Allows You to Hone Your Business Brand
A website is the perfect place to hone your brand using your own unique aesthetic & vocab. And it’s a great place to shape the narrative about your company. You get to paint a picture of your biz, making it instantly recognisable to your customers. Does it work? Just ask McDonald’s.
- You Can Embed Your Social Media In Your Website
Talk about a one-stop online shop. These days, websites are clever enough to embed & update feeds from all your social media pages, keeping your website fresh & current. In return, your website can help increase your social media footprint and gain more followers. It’s a win-win.
- Online Reviews Are Key
Ever wanted to check out a restaurant, hotel or beauty bar & went straight for the online reviews? Around 70% of Aussies do exactly the same thing when looking to buy, and they average reading seven reviews before making a purchase decision. Online reviews & testimonials can be found on Facebook, Google, Amazon, eBay, TripAdvisor, Zomato OneFlare, and about a billion other sites. And they can all be incorporated into your website.
Still not sure & want to know more? Or are you sold & ready to roll? Then drop us a line at firstname.lastname@example.org to find out how to get your business noticed in an online world.